On the 10th and 11th of October 2007, EZIPOP had a stand at the POPAI Marketing At Retail EXPO held in Melbourne, Australia.

EZiPOP also entered the Awards Competition with the EZIPOP self-contained competition unit, in the category: Temporary Health Care Point Of Sale Display: Medical/Pharmacy/Veterinary.

A hotly contested section, with high profile POP manufacturers vying for Bronze, Silver and Gold POPAI Indians, with high impact displays for multi-national Pharmacy, Medical and Veterinary companies.

Industry professionals appointed by POPAI Australia & New Zealand undertook the judging for the awards. At the Gala Awards evening, EZiPOP was awarded with a Silver POPAI Indian.

In a very competitive and highly creative business of custom displays, this Silver award is considered a real achievement and is well respected by manufacturers and clients alike. Below is some further information and background to the award winning EZIPOP self-contained competition unit.

BACKGROUND

FRONTLINE Plus® from Merial Australia is the market leader in flea control for dogs and cats worldwide and they defend this position with mainstream advertising media, as well as attractive, innovative and market leading Point Of Purchase… ]]> http://www.benchmarkdisplays.com/blog/post/effectiveness-of-retail-pop-displays/ 2011-09-28T16:31:59-08:00 The Display Professor Retail POP Displays Retail POP displays have a dramatic and significant impact on purchase decisions. Nearly 70% of all purchase decisions are made impulsively, immediately after viewing promotional ads or POP Displays in stores. In order to display items, businesses can use stand-alone displays, counter top displays, hanging signs or posters and even electronic displays.

Effectiveness of Retail POP Displays

Retail POP displays aim to attract the impulse buyers who base their buying decisions on the various promos, display details and offers made by the retailers, dealers or manufacturers. Giant pictures of products, attractive displays about product usage, benefits, promotional gifts accompanying products and any other important information, attract buyers.

Countless manufacturers and retailers are vying for the attention of consumers; therefore, you need to have products designed in attractive colors, designs and cutouts. Additionally, the products need to be displayed to appeal to consumers. Retail POP displays are very useful and should be custom designed and used creatively.

Benefits of Custom POP displays

• Designed to your product needs and specifications.
• Easily Update Product Literature and merchandising with insert panels.
• Allow you to display your product in a unique way.
• Make your product stand out from the competition.
• Increase Brand Awareness
• Increase sales and profits.

Maximize the effectiveness of your retail POP displays and have them designed and manufactured by a professional company. Professional point of purchase display designers will not only understand your requirements but also analyze… ]]> http://www.benchmarkdisplays.com/blog/post/benchmark-displays-launches-new-custom-displays-web-site/ 2011-08-03T12:22:25-08:00 The Display Professor Benchmark Displays Custom Displays Brochure Holder Display Marketing Displays Direct Literature Holder Marketing Displays Point of Purchase Displays Pop Displays Taymar Taymar Plastic Displays The good people over at Benchmark have been busy this summer. They just launched a new re-design and user-friendly benchmarkdisplays.com for custom displays and solutions. The have done a really good job! Several acrylic display companies have created new images and sites during the last year, but I must say, the Benchmark Displays site is one of the best. It is clean and easy to navigate.

You should check it out. While you are at it, remember that Benchmark Displays is an outstanding company with a long history of serving the POP Retail industry, cosmetics industry, automotive industry, pharma industries as well as the hospitality and travel industries.

Earlier this summer Benchmark launched two other new re-designed web sites that will knock your socks off, TaymarPlasticDisplays.com and DisplaysDirect.net. Both sites are your source for stock POP displays. DisplaysDirect.net is the retail site and TaymarPlasticDisplays.com is for qualified distributors. You’ll want to contact them through the taymarplasticdisplays.com to become a qualified distributor and gain special pricing.

When you are looking for custom displays or stock displays you’ll want to work with a company that has outstanding customer service, in my opinion, having worked with many companies, Benchmark Displays is one of the best available. Give them a call today.

I have visited both sites and must tell you, these guys have done a great job. They have incorporated several different ways to search for products. I can’t tell you how many times I have searched for a specific type of display and spent a long time trying to find it and virtually giving up.  With their new search features I found what I was looking for in less than a minute and a t a great price. And, right from landing on the site I could see where to begin my search, big and bold.

I really like searching by industry. Several industry types are listed and it is amazing the different types of products that are suggested for use. I bet if  you can’t find what you are looking for in your industry and let them know, they help you find it and may even add your industry to the search list.

I had googled a wall mount business card holder and these guys came write-up.

Another great search feature is Displayed Item Types. If you are looking for Shoe Displays or Cell Phone… ]]> http://www.benchmarkdisplays.com/blog/post/contest-educates-about-display-products-and-services/ 2011-06-01T12:17:14-08:00 The Display Professor Benchmark Displays Brochure Holder Display Marketing Displays Direct Literature Holder Marketing Displays Point of Purchase Displays Pop Displays Taymar Taymar Plastic Displays Benchmark Displays executed an interactive contest that educated visitors. It was fun and easy. Let’s see more of this.

Here is a company that is responsive to customers. They can produce prototypes from your drawings or concepts. Their turn around time is one of the best around.

Read More

Benchmark Displays Boot Brochure Holder with Golden Addy Award

Successful business people, entertainers and others know, when you dress for success you will achieve success. Dress for success is not just about the garments you wear. It is about your overall look. How you catch another person’s eye. How you get the customer to buy from you. It all has to do with how you dress your business.

Merchandising displays, literature holders and crystal clear acrylic displays are inexpensive tools for dressing your business for success. Many small business retail owners offer wonderful products, but lack the understanding of how to merchandize and move inventory. Those business owners may say, “look at all I have to sell and I have more in the back”, yet can’t seem to make the sale. The problem may well be the chaos and clutter in their store.

During one of my recent trips to a unique destination shopping area, I compared similar businesses and why one was more successful than the other was. The first store I entered had been in business for years. I was overwhelmed by the inventory display. I felt a bit claustrophobic as I moved about the display isles, careful not to knock over crowded displays. I felt a little like a ‘kid in a candy shop’. There was so much to see in such a small crowded space, I couldn’t see. When I asked for some product information, the… ]]> http://www.benchmarkdisplays.com/blog/post/great-marketing-strategy/ 2011-02-14T12:04:26-08:00 The Display Professor Benchmark Displays Brochure Holder Display Marketing Displays Direct Literature Holder Marketing Displays Point of Purchase Displays Pop Displays Taymar Plastic Displays John Rowbotham has written good words about Brochure Holders and Marketing Strategy. Check it out! http://bit.ly/gL6B3F

Brochure holders are a great organizational tool to enhance the marketing strategy of any business. A brochure holder is an extension of your marketing and sales team to display important information about your goods and services to consumers. Customers can easily and without intimidation take your literature to learn more about your business, services or product.

Brochure holders are made of many different types of materials. There are floor stands, counter top and wall or window mountable holders. Many businesses use wire, metal or acrylic holders. Stores, medical offices and especially food outlets like to use economical and environmentally friendly holders made of  cardboard or plastic. Ultimately, your choice depends of  what provides you the most visibility and suits your branding.

As I have said before, choosing a display should be specific to your needs and where you are going to locate the display is important. Consider the longevity of your display. Will you keep and use your display for a year or more, then consider materials that are more rugged. Will your display be temporary or in an environment where it may be damaged easily or possibly taken, choose a disposable material. You will want to consider all possibilities, such as, will the display be on a counter, hanging… ]]> http://www.benchmarkdisplays.com/blog/post/quality-displays-americans-can-use/ 2010-12-17T11:53:33-08:00 The Display Professor Benchmark Displays Brochure Holder Display Marketing Displays Direct Literature Holder Marketing Displays Point of Purchase Displays Pop Displays America has many of the most growing marketing businesses and owners in the world. One company helping businesses grow is Benchmark Displays who offer a wide variety of point of purchase and marketing displays as well as trade shows displays. Benchmark can even custom produce designs for you. Benchmark’s customer service team is the best in the industry. They will work with you every step of the way, through your design and purchase needs.

Benchmark’s unique ability to capitalize on more than 100 years of combined manufacturing and sourcing knowledge in the display industry, means cost benefits to your business. They will work with your budget to produce quality displays or help you find a stock displays for your marketing needs. Benchmark is extremely knowledgeable in working with strategic manufacturing partners throughout the United States, North America, Mexico and Asia. You will be hard pressed to find a more capable display company. Even small emerging business owners with little knowledge of point of purchase displays will benefit from the top service Benchmark gives to every customer. They are willing to design, build and re-vamp displays, just for you.

Benchmark Displays offers a full line of Trade Show Displays and supplies that can be viewed on their internet retail site Displays Direct. You will find excellent exhibits from leading manufactures throughout America at some of the best prices around.

Brochure and Literature Holders

Many businesses use literature holders to show off their business information. It is very convenient to use as the container can be easily placed on a desk or a welcoming area of a business. It can be on a wall or in a lobby. These containers will show off the information that the business wants the customer to know about, without taking attention away from the information itself.

Many doctor offices will utilize this piece of equipment as they are easy to fill and the customers can see them easily. Some smaller businesses will purchase these and when they have a vendor fair or business fair of some kind, they can set them up on the tables and people strolling through who want to know more about their business can take one.

Not only does this allow the business or event to tell the community about their services or what they have planned, it also provides a place for the customer to read about it and then… ]]> http://www.benchmarkdisplays.com/blog/post/cardboard-brochure-holders-economical-and-eco-friendly-for-buisness/ 2010-12-13T11:44:35-08:00 The Display Professor Benchmark Displays Brochure Holder Display Marketing Displays Direct Literature Holder Marketing Displays Point of Purchase Displays Pop Displays Cardboard brochure holders from Displays Direct.net are the perfect choice for temporary locations, large events and where disposable materials are required. Large-scale events such as music festivals, auto shows, home shows and more have experienced constant breakage of plastic display holders. In order to assist large scale venues and business reduce the costs associated with breakage Displays Direct.net offers a variety of chipboard recyclable and environmentally friendly literature holders.

POP Displays made of cardboard are not cheap looking. On the contrary, you will be sending a message to your customers that your company respects the environment and that you are doing your part to reduce carbon footprints for a healthier world. You can join major manufactures, suppliers and retail stores whose first choice for point of purchase displays are effective, reliable, economical and environmentally friendly displays.

There are several advantages for the use of economy displays produced with environmentally friendly materials. One advantage is chipboard displays won’t break, which is often the case in high traffic areas where the public accidentally cause plastic holders to fall off counter tops. Another advantage is that cardboard displays can ship flat and are easily assembled on site by event staff and volunteers. A box of fifty ship flat brochure holders costs much less, than shipping five boxes of plastic brochure holders. Additionally there is no chance of breakage during shipping. Because of the inexpensive nature of cardboard displays, you… ]]> http://www.benchmarkdisplays.com/blog/post/silent-salesman-lives-on-at-benchmark-displays/ 2010-10-06T11:38:26-08:00 The Display Professor Benchmark Displays Brochure Holder Display Marketing Marketing Displays Point of Purchase Displays Pop Displays Benchmark Displays sells the original “Silent Salesman” brochure holder and similar cloned versions in recyclable plastics, cardboards, various colors and custom designs. Major pharmaceutical companies turn to Benchmark for their display needs.

The ‘Silent Salesman’ Brochure Holders

“plastic and eco-friendly recyclable cardboard models”

Palm Desert, CA,October 6, 2010

Back in the 70’s Richard Frohman, Vice President of Marketing,  Benchmark Displays, was in the cardboard display manufacturing business.  His largest customer, Mattel Toys, asked him to find and provide 25,000 small, clear, plastic brochure holders. Mattel wanted to place the holders in toy stores across America to promote a new board game line.

There was only one manufacture and distributor of such plastic displays back then, and Frohman found their product clunky, cloudy and not very worthy of a national brand promotion. Reluctantly, Frohman and Mattel went with the only product available.

Frohman knew there was a better way and after thoughtful design and construction of a new molding tool, he launched the TI-100. A sexy,  slant-back, crystal clear, brochure holder for tri-fold pamphlets and brochures. The competitor’s model practically shrank in shame while Taymar Plastics steadily gained in market share.

Millions of parts and 25 years later the brochure holder style has been duplicated and knocked-off more than a dozen times. Countless companies throughout the world make its clones, which is a sincere form of flattery to Frohman.

Benchmark Displays, who still sells thousands of the “silent salesman”… ]]> http://www.benchmarkdisplays.com/blog/post/displays-that-work/ 2010-09-29T11:37:05-08:00 The Display Professor Uncategorized How do you show off your products? How do you sell yourself and your business to your potential customers? How do you put the WORD out in front of your customers?

How do you control the clutter of magazines and flyers in your customer service centers and reception areas?

Do you put a stack of business cards or flyers on a counter or near the exit door? Do the stacks become a torrent of papers when the door opens and the wind blows or when the children have to touch everything? Your presentation of your information is a reflection of how you do business.

I have seen many businesses improve their sales and services by simply investing in a few economical plastic or acrylic display items. The owner of Ole Salsa Shop would tape flyers about specials and upcoming events on windows and doors. Within days if not hours the flyers would be ripped or have curled edges from the sun. Transparent tape stuck to the windows, was seldom cleaned off, and that would require a razor and maybe glue-remover.

I like to see businesses thrive and succeed. After shopping the store several times for unique bbq hot sauces and developing a rapport with the owner, one day I stopped in with an acrylic vertical wall frame and a couple of suction cup hangers. I gave it to the shop owner, suggesting he give it a try.… ]]>