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Contest Educates About Display Products and Services

Benchmark Displays executed an interactive contest that educated visitors. It was fun and easy. Let’s see more of this.

Benchmark Displays’ Custom POP Display Receives Additional Awards

Congratulations to Benchmark Displays who designed and produced a custom POP Display for Jet Marketing which just received a Bronze ADDY from the AAF 10th District. Kudos to Julio Tapia for his creative design!

Here is a company that is responsive to customers. They can produce prototypes from your drawings or concepts. Their turn around time is one of the best around.

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Benchmark Displays Retains New Media Agency

Benchmark Displays, LLC, Palm Desert, CA has a new creative – interactive media agency.  The Display Professor congratulates Benchmark and their new interactive media partner, Graphtek. The Display Professor wishes Benchmark prosperous growth this year and in the future. Benchmark is an outstanding source of custom point of purchase and marketing displays. Their customer service sales team is by far the best to work with in the industry. Their Taymar Plastic Displays division is an excellent source of stock displays.

Benchmark Displays’ Boot Brochure Holder Wins Addy

Congratulations Benchmark Displays on a job well done!

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Benchmark Displays Boot Brochure Holder with Golden Addy Award

Dress For Success

This is a good article for small to medium businesses to read. Kudos the Michael Mehntor for this one!

Successful business people, entertainers and others know, when you dress for success you will achieve success. Dress for success is not just about the garments you wear. It is about your overall look. How you catch another person’s eye. How you get the customer to buy from you. It all has to do with how you dress your business.

Merchandising displays, literature holders and crystal clear acrylic displays are inexpensive tools for dressing your business for success. Many small business retail owners offer wonderful products, but lack the understanding of how to merchandize and move inventory. Those business owners may say, “look at all I have to sell and I have more in the back”, yet can’t seem to make the sale. The problem may well be the chaos and clutter in their store.

During one of my recent trips to a unique destination shopping area, I compared similar businesses and why one was more successful than the other was. The first store I entered had been in business for years. I was overwhelmed by the inventory display. I felt a bit claustrophobic as I moved about the display isles, careful not to knock over crowded displays. I felt a little like a ‘kid in a candy shop’. There was so much to see in such a small crowded space, I couldn’t see. When I asked for some product information, the…